A security-first foundation
AssureData’s roots are in information security, cyber security, GDPR, training and assurance. That foundation is increasingly important as organisations introduce AI into processes that handle sensitive information, influence decisions and depend on external technology providers.

Founder-led by Jim Sneddon
Jim has supported organisations with security, compliance and data protection since 2001. He combines technical and organisational experience with a technology-independent philosophy: get the greatest value from existing investments before introducing additional complexity.
Professional credentials include CISSP®, ISO 27001 Lead Auditor / Implementer and Certified EU GDPR Practitioner.
How AssureData works
- Understand first. Start with the business outcome, current environment and real constraints.
- Prioritise proportionately. Focus effort where the risk or value justifies it.
- Use what already works. Existing controls and technology should be improved before being replaced.
- Connect disciplines. AI, cyber security, data protection and governance should reinforce each other.
- Leave the organisation stronger. Advice should improve internal capability, not create unnecessary dependency.
Established credibility
AssureData has delivered training and advisory work to people from organisations including British American Tobacco, Shawbrook Bank, Lookout, HIT Training, Raw Talent Academy, Datasift, Kahootz, Amicus Therapeutics, Arkivum and Coeliac UK. Historical partnerships and industry activity also demonstrate a long-standing role in practical data-protection education and assurance.
START A CONVERSATION
Looking for practical, independent advice?
Speak directly with AssureData about the outcome you need and the best route to get there.